Keys to Persuasion in Blogging

The two most important keys out of the six, are "liking," and "authority." I think the importance of liking is obvious. If people like you and what you write about, there is a good chance your blog can be successful (or at least beneficial to those who read it). The video we watched on persuasion did seem a little bit like common sense personally. I think associating enjoying the content of a piece of writing to "liking" is obvious. If the reader enjoys the content and you're writing about something familiar to them, it makes sense that the reader will like you. Authority is another key that seems important in blogging. If you have no background in the field you are writing about or no knowledge on the subject, then your reader has no reason to be persuaded by you. This is another simple conclusion to make in regards to persuasive writing. The thing that has to come into question however when thinking about how persuasive writing translates to blogs is the subject. Does blogging cater to topics that require an opinionated stance. I don't really think so. A blog to me cannot rely on post such as these. I think there may be a time and place for persuasive posts, but some of the best blogs out there are informative and resourceful. I don't go read a blog to be convinced on how I should feel about a particular subject. I think personal essay and persuasive writing should be a seperate form of writing and steer clear of the blogging world.